What Is TikTok And How Brands Can Use It To Promote Their Business

TikTok is the world-famous video-sharing application with more than 800 million monthly users and 500 million active users every day. According to the research in 2020, TikTok is the most downloaded app with 1.5 billion times. It is very popular among the younger generation, and many brands are using TikTok to make their videos viral on the platform. 

When your video gets viral on TikTok, you will get more audience to your profile. In this article, we will see what TikTok is and how marketers are using it to promote their brands. 

What Are TikTok Videos?

TikTok videos are 15 seconds short with music and filters, and they can be in any format. It may be lip-syncing, dance, singing, or meme format. This content will not be enough to get more engagement to your TikTok account. Analyze the platform and create more compelling content to reach your target audience. 

How Do Businesses Use TikTok?

Many businesses are using TikTok to expand their brand reach to a massive audience. It is a place where you can easily find your target audience and boost your business to a higher level. Additionally, if you get more followers to your account, your account will go viral on TikTok.

 To get more followers to your profile, buy 10K TikTok followers and boost your follower’s count and reach more new audiences to your account. Brands are sharing different content ideas to engage their audience. Here are some engaging TikTok content ideas to attract more audiences to your TikTok profile. 

TikTok Video Content Ideas

TikTok is an engaging platform that allows you to create compelling content to attract your audience and convert them into your customers. 

1.Hashtag challenge

If you want to increase your engagement and reach on TikTok, use hashtags challenges to drive more audience to your profile. Also, it is the best idea to gain more followers and expose your account reach to a wider audience. Post a hashtag challenge and encourage more audiences to participate in the challenge to increase your brand reach. Many brands use these ideas to get more engagement to your TikTok account. 

2. Make How-To Videos

Posting tutorial videos on TikTok is the essential way to attract more audiences to your profile. Share how-to videos that are related to your brand or business to reach your target audience. If you are launching a new product, use TikTok to share its benefits and how to use it. 

3. Before And After Videos

Sharing these types of videos on TikTok will make your audience emotionally connect with your business. Also, posting before and after video builds trust with your brand or services. If you post these types of videos, you will get more engagement for your TikTok videos. 

TikTok Advertising Options

Creating attractive content will increase your reach but adding a hashtag in your video will make your content go viral on the platform. 

Hashtag challenge ads

Similar to a normal hashtag challenge, add a trending hashtag in your sponsored post. You can pay to feature your TikTok video on for your page. If you post hashtag ads, it will increase your reach to a massive audience. 

Infeed native ads

In-feed ads are similar to regular TikTok videos on the user’s feeds. But it provides a cohesive experience. 

Brand Takeover ads

Brand takeover ads are the essential way to attract your campaign attention to your TikTok account. These types of ads are graphics that appear right when users open the TikTok app.  

Top View Ads

These ads are similar to brand takeover ads, and it directs the user to the landing page. However, it appears at the top of the for you page. 

Instagram Marketing: 5 Powerful Tips To Promote Your Business

Instagram is a successful visual social media platform with 1 billion monthly users. It is a massive platform with more brands, more Instagram shops, and a wider range of audiences. Many brands are using Instagram for their business, and it is the second home for many brands. More than 85% of people purchased on Instagram, and they said Instagram is one of the best online business platforms. 

If you are a small business and trying to enhance your brand on a higher level on Instagram. It is quite hard to promote your business without knowing some important Instagram marketing strategies. In this article, we’ll share effective Instagram marketing tips to boost your business and reach more audiences to your account. 

1. Use IGTV To Promote Your Brand

It is one of the best Instagram features to share long videos for up to 10 minutes, and verified users on Instagram can upload up to 1-hour videos. You can share your new brand launch video on IGTV to get better results for your business. To increase your channel visibility, you need to receive more likes, views, and comments for your IGTV videos. When you buy IGTV comments for your videos, it will automatically encourage your followers to comment on your content. Make funny and engaging series to connect with your potential audience. 

2.Use Branded Hashtags

Even if you are a big or small business on Instagram, you need to create branded hashtags to increase your content visibility and reach. Create a hashtag with your company name or brand name to increase your brand awareness among people. 

Check the hashtag analytics tools to monitor your hashtags performance to find what’s resonating with the audience. Adding a hashtag to your content will make your content reach your target audience. Always remember to add branded hashtags to your content to attract your target audience. Only with the right audience, you can increase your business on Instagram. 

3.Work With Instagram Influencers

Collaboration with influencers will make your content reach a wider audience. Instagram influencers are normally celebrities on social media. With them, you can increase your brand awareness and drive more traffic to your website. Many people said they purchased products with the recommendation of influencers. Choose the best influencer in your industry to expand your brand reach.

 Additionally, select micro-influencers for your brand because they have a huge potential audience between 10K. When working with influencers, you can learn some tips and tricks to increase your follower’s growth. 

4.Cross-Promote Your Instagram Videos

When cross-promoting your Instagram post on other social media platforms like Facebook and Twitter, you will be able to maximize your content reach. Nowadays, the average person is more likely to spend their time on social media, so if you cross-promote your videos on other networks, you can easily expand your content reach. 

Sharing videos on other channels is the most effective strategy to improve your business on Instagram. Also, you can reshare the top trending Facebook content in your Instagram post to boost your followers and receive more likes and views for your posts.

5. Add Instagram Reels In Your Marketing

Instagram launches new feature reels within its app, reels allow users to create 15-second videos and lets you select music from the Instagram library, or you can choose from your mobile. Many marketers are using reels for their business, and they are getting excellent results from that.

 Reels are similar to TikTok, so many TikTokers jump into reels to find their TikTok audience and to get more reels likes and views. You can get Instant reels likes when you buy Instagram reels likes for your videos. Use these tips to build successful marketing strategies.