The influencer marketing sector is expected to grow from its current $8 billion in 2019 to a potential $15 billion by 2023, as reported by Business Insider Intelligence. Moreover, the future marketing environment will likely be characterized as “the era … Continued
There’s more to marketing to Gen Z than making a sale.The generation that came of age between 1996 and 2010 is thrifty and interested in brands that “keep it authentic.” They are the ones responsible for starting a lot of … Continued
Getting fame on TikTok is a dream for many brands, creators, and influencers to boost their popularity. TikTok became the 7th largest social media platform that certainly attained growth in just five years. With about 1 billion active users, TikTok … Continued