Is there a preferred time of day for uploading videos to TikTok?
Every TikTok content producer, influencer, and brand has fans in every time zone. Finding out when your audience is most active on the platform is crucial.
One size does not fit all.
If you want to know when is the best time to post on TikTok, look no further than your audience. Depending on your target demographic, you’ll need to determine how often you should publish content.
If you want your content to perform better, you should think about when you post it. More people will interact with your posts and see them, and you’ll gain more followers as a result.
When users are most engaged on TikTok, according to the data
The research team at Influencer Marketing Hub looked at data from all over the world to determine the optimal times to share content on TikTok. For the study, researchers examined data from one hundred thousand TikTok videos to determine when is most effective to upload videos on each day of the week.
Here is the EST conclusion of their research:
- Every Tuesday at *2 AM, *4 AM, and *9 AM
- Wednesdays at 7AM, 8AM, and 11AM
- 9am, 12pm, 7pm on a Thursday
- Time on Fridays: *5 AM, 1 PM, 3 PM
- Hours on Saturday: 11 AM, 7 PM, and 8 PM
- Times on Sundays: 7:00 AM, 8:00 AM, and 4:00 PM
- Time periods marked with an asterisk (*) indicate peak activity on TikTok.
According to this research, the best times to upload to TikTok are between 6 and 7 in the morning and between 7 and 11 at night. However, the most active times are 9 a.m. on Tuesdays, 12 p.m. on Thursdays, and 5 a.m. on Fridays.
Understanding your target demographic is essential for determining when is ideal to share content on TikTok.
Although research such as that conducted by Influencer Marketing Hub is helpful, the best time to post ultimately depends on your intended audience. In general, the best times to post to TikTok vary slightly from creator to creator.
Why?
Time to post depends on demographic information such as where your audience is located, what they like, what they’re into, and how old they are.
Metrics analysis is disabled for new TikTok accounts. Here, the findings of the worldwide study of post-times become relevant. The research will serve as a springboard for your own exploration.
First, sign up for a premium account
TikTok Analytics is only accessible to those with a paid Pro Account. Upgrading to a Pro Account on TikTok is completely free.
Follow these steps to activate your Pro Account:
- First, access your profile and click the ellipses (…) in the upper right. Simply navigate to your account settings and then to Switch to Pro Account.
- Choose the type of account you want to use. It’s either a creative or commercial path.
- Select your preferred gender now. When you’re done with the installation, your TikTok account will be upgraded to a Pro Account instantly.
The second step is to figure out where your target market is located
What time of day is ideal for reaching your target audience on TikTok? Specifically, you will do what’s outlined below:
To view your followers, head to the analytics page. Please see the list of Top Countries and Regions below. To see where your followers are located, check out the map in the map section of the Followers tab.
The third step is to figure out when your followers are the most active
Finding out when your followers are most active on TikTok will give you valuable insight into the optimal time to make posts. If you want to increase interaction with your content, you need to know when your target demographic is online.
To do this, select the Followers tab in Analytics. Keep reading to check up on what your Followers have been up to.
In the fourth step, investigate various other forms of social media
If your company is active on other social media sites (especially Instagram), you can use that site’s analytics to determine when its followers are most likely to be checking in.
Instagram analytics, for instance, provide granularity down to the city level. In this way, you can use Instagram’s analytics to learn which cities your followers are located in if your content, engagement times, and audience territories are similar to what you have on TikTok.
Fifth, monitor how well your content is doing
TikTok content performance monitoring is another method for determining peak upload times.
The Content tab can be found in the Analytics subheading. Here you can see how well each of your videos has done over the past week.
Below that, you’ll find a list of currently popular videos to watch.
Next, I invite you to continue scrolling down to view the most popular videos right now.
Then, think back to when similar videos were popular and try to figure out when you posted this one. One of the best times to post on TikTok is when your trending videos are consistently posted on the same day and around the same time.
Conclusion
You should now have a good understanding of how to use TikTok analytics to find the optimal time to upload content to the platform. Even though the final step can be a little nerve-wracking, it’s essential if you want to see any success with marketing your brand on TikTok.
The algorithm behind TikTok favours content that receives lots of views and comments. Your videos’ chances of appearing on the “For You” page increase in proportion to the amount of interaction they receive.