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What Is TikTok And How Brands Can Use It To Promote Their Business

TikTok is the world-famous video-sharing application with more than 800 million monthly users and 500 million active users every day. According to the research in 2020, TikTok is the most downloaded app with 1.5 billion times. It is very popular among the younger generation, and many brands are using TikTok to make their videos viral on the platform. 

When your video gets viral on TikTok, you will get more audience to your profile. In this article, we will see what TikTok is and how marketers are using it to promote their brands. 

What Are TikTok Videos?

TikTok videos are 15 seconds short with music and filters, and they can be in any format. It may be lip-syncing, dance, singing, or meme format. This content will not be enough to get more engagement to your TikTok account. Analyze the platform and create more compelling content to reach your target audience. 

How Do Businesses Use TikTok?

Many businesses are using TikTok to expand their brand reach to a massive audience. It is a place where you can easily find your target audience and boost your business to a higher level. Additionally, if you get more followers to your account, your account will go viral on TikTok.

 To get more followers to your profile, buy 10K TikTok followers and boost your follower’s count and reach more new audiences to your account. Brands are sharing different content ideas to engage their audience. Here are some engaging TikTok content ideas to attract more audiences to your TikTok profile. 

TikTok Video Content Ideas

TikTok is an engaging platform that allows you to create compelling content to attract your audience and convert them into your customers. 

1.Hashtag challenge

If you want to increase your engagement and reach on TikTok, use hashtags challenges to drive more audience to your profile. Also, it is the best idea to gain more followers and expose your account reach to a wider audience. Post a hashtag challenge and encourage more audiences to participate in the challenge to increase your brand reach. Many brands use these ideas to get more engagement to your TikTok account. 

2. Make How-To Videos

Posting tutorial videos on TikTok is the essential way to attract more audiences to your profile. Share how-to videos that are related to your brand or business to reach your target audience. If you are launching a new product, use TikTok to share its benefits and how to use it. 

3. Before And After Videos

Sharing these types of videos on TikTok will make your audience emotionally connect with your business. Also, posting before and after video builds trust with your brand or services. If you post these types of videos, you will get more engagement for your TikTok videos. 

TikTok Advertising Options

Creating attractive content will increase your reach but adding a hashtag in your video will make your content go viral on the platform. 

Hashtag challenge ads

Similar to a normal hashtag challenge, add a trending hashtag in your sponsored post. You can pay to feature your TikTok video on for your page. If you post hashtag ads, it will increase your reach to a massive audience. 

Infeed native ads

In-feed ads are similar to regular TikTok videos on the user’s feeds. But it provides a cohesive experience. 

Brand Takeover ads

Brand takeover ads are the essential way to attract your campaign attention to your TikTok account. These types of ads are graphics that appear right when users open the TikTok app.  

Top View Ads

These ads are similar to brand takeover ads, and it directs the user to the landing page. However, it appears at the top of the for you page. 

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