While TikTok may be the most popular video-sharing app right now, Instagram is still going strong. A discussion has arisen amongst marketing professionals as a result of this. Which is better, Instagram Reels or TikTok commercials?
The executives at The Gram saw the success of rival app TikTok and decided to create their own take on the trend with Instagram Reels. Instagram Reels are 15- to 90-second videos that users can create and share within the Instagram app to the accompaniment of music or other audio. Instagram users can upload and share these videos in addition to the platform’s standard photo content. The Instagram Reels feature is very similar to TikTok in that it allows users to quickly and easily scroll through a long list of videos.
What’s the Distinction Between Instagram Reels and TikTok Commercials?
Instagram Reels ads and TikTok ads share a lot of similarities but also have their own unique characteristics. It could be the deciding factor in whether or not you reach your marketing objectives. Highlights of the two ad types are listed below.
TikTok Commercials
Commercials on TikTok take the form of quick videos that play in between users’ original uploads. TikTok’s creative tools can be used to make engaging, creative content for 60 second long in-feed ads. Ads in Top View and Brand Takeover formats are seen immediately upon opening the app, providing a great opportunity to raise brand awareness. Both preexisting video content and custom-made videos for TikTok Ads are options for brands.
Instagram Ads Reel
Instagram ads in users’ Reels feeds can be up to 90 seconds long. They can be made with Instagram’s editing features or with pre-existing video materials. If a user doesn’t want to see them, they can simply scroll past them. They are very unobtrusive as a form of advertising because they blend in with the rest of the content on Instagram.
What Is the Most Effective Choice for TikTok Ads?
Choosing between Instagram Reels and TikTok ads is a complex question with no easy solution. Both have advantages and disadvantages, and the one that works best for your brand will be determined by your advertising objectives. Let’s compare and contrast the two systems by looking at their respective strengths and weaknesses.
TikTok Ads have a number of benefits: 1.
TikTok Ads have a higher return on investment (ROI) across a wide range of key metrics (installs, sales, registrations etc.)
For us at House of Marketers, TikTok represents an opportunity to outperform our Facebook and Instagram campaigns. In light of this, we based our entire advertising firm on the TikTok service.
The TikTok user base is more involved than ever before
People who use TikTok tend to be very invested in the app and are accustomed to consuming content in bite-sized chunks. Therefore, they are more likely to keep their attention throughout the commercial, increasing the likelihood that your message will be received.
TikTok, third, has better resources for artists than its rivals.
One of TikTok’s strongest points is the variety of features it provides for users to express their individuality. Although Instagram does offer editing features, TikTok gives users far more leeway to express their individuality. Green Screen, filters, and augmented reality are all included. Creators on TikTok have often praised the platform’s openness to user expression, and advertisers can use this to their advantage.
TikTok’s extensive (and cost-free) music library
The music available on TikTok is unparalleled. It has an extensive library of music and sound effects for your videos to choose from. This removes copyright constraints, allowing you to focus on developing original content. However, Instagram’s restrictions on the use of licenced music in business profiles can stifle your imagination.
5 There is a wide variety of targeting options available on TikTok
You can zero in on your ideal audience with pinpoint accuracy using TikTok’s extensive targeting options. Location, age, gender, interests, and even actions can all be used as targeting criteria. While Instagram’s targeting options are solid, they fall short of what you can do on TikTok.
Advantages of Instagram Ads
Instagram is a fully developed platform with a plethora of features, which means that ads on the platform can take advantage of those features.
When compared to the lifespan of the Internet, Instagram’s inception more than a decade ago seems like a blink of an eye. As such, it has aged well and is now among the most widely used social media sites. Instagram has matured into a full suite of features that facilitates campaign management for advertisers.
For a social media platform, Instagram generates little controversy
By taking the safe route, Instagram has avoided the major scandals that have rocked rival social media sites. This means that the app can be found on most phones in the world. The likelihood of a ban in the West is extremely low. Because of this, Instagram is a viable option for those looking for a consistent platform on which to launch their advertising campaigns.
Third, Instagram is a fantastic platform for advertising
Instagram has fantastic brand recognition as a result of its parent company, Meta, which is also the owner of Facebook. The platform also has the added bonus of being cross-promotable thanks to its compatibility with other Meta products like Whatsapp. In the case of Instagram, where the brand is already well-known and respected, this type of brand awareness can only help with advertising efforts.
Final Thoughts
Ultimately, it is dependent upon the goals of the advertising effort. It is our firm belief, however, that in 2022 and beyond, TikTok represents the most productive avenue for the vast majority of brands.
With TikTok, social media has reached a new level of innovation. The unconventional layout of the platform is ideal for the creative and unexpected promotion of goods and services. Efforts can be made that deviate from the norm and really get people talking. If you have the guts, TikTok it up!