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If you want to maintain your popularity and prominence, monitoring your audience’s reception and engagement is a must. Also, it might help you figure out what direction to take with your marketing. On the other hand, the goal is not … Continued

Did you realise that there are over 4.2 billion active users on social media? That’s an average 15.5 individuals signing up on social media per second! And these individuals spend an average of 2 hours and 25 minutes on various … Continued

Nothing ever stays the same, and that’s one of the great truths of modern culture. Fashion, the media, and even the built environment are all subject to cyclical trends. Even the general public discusses the effects that trends have on … Continued

Every day, millions of businesses use Instagram to connect with their customers and raise brand exposure. Businesses of all sizes, from industry giants like L’Oréal to mom-and-pop shops, may gain from an active Instagram account. Have you ever wished you … Continued

Much remains unknown about how the short-form video platform TikTok actually functions, despite the fact that it has fundamentally altered the landscape for social media marketers. When compared to more established social media platforms, TikTok’s algorithmic recommendation system, rather than … Continued

By 2020, it is expected that video will account for 75% of all mobile data. This is being propelled by Facebook’s shift to prioritise video content and its massive user base expansion. Video, especially on mobile devices, is rapidly gaining … Continued

While TikTok may be the most popular video-sharing app right now, Instagram is still going strong. A discussion has arisen amongst marketing professionals as a result of this. Which is better, Instagram Reels or TikTok commercials? The executives at The … Continued

Whether you like it or not, social media is an essential part of any modern marketing strategy. A social media content creator must rely on the features and data analysis algorithms of various sites to promote their work and expand … Continued

These are ubiquitous names that come up in everyday discourse and social settings. The social media marketing equivalent of the Holy Grail. Unicorns? Maybe they know what they’re doing when it comes to social media interaction. In addition, the proper … Continued

Is there a preferred time of day for uploading videos to TikTok? Every TikTok content producer, influencer, and brand has fans in every time zone. Finding out when your audience is most active on the platform is crucial. One size … Continued