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Several publications within the marketing sector have been proclaiming “the year of video” for a while now. It’s possible that we’ll see the light of day now that Instagram Reels have arrived. 88% of marketers rely on YouTube as their … Continued

There’s a good chance you’ve heard of TikTok unless you’ve been hiding out in a cave. With more than 3 billion downloads and 1 billion users, the app is quickly becoming most popular social networking platforms in the world.  ‍ … Continued

Particularly on the internet, where it will be visible to anyone who visits your social media channels. Worse yet, negative feedback about your company online could damage its reputation and cost you customers. In a way, that’s true. Negative feedback … Continued

Brands utilise a wide variety of strategies to reach consumers all around the globe. Marketing efforts can cost millions of dollars, but they are well worth it for companies who want their names to be recognised. Every year, thousands upon … Continued

Once you understand how social media can boost your marketing efforts, you can begin building a following on social media that could potentially extend your reach by the tens of thousands. To capture people’s attention, you’ll always need high-quality material, … Continued

The popularity of Instagram has been growing rapidly in recent months. Tik Tok’s popularity inspired Instagram to implement a similar function, and the idea caught on like wildfire. That’s exactly accurate. To add music to your Instagram story is a … Continued

Do you want to know the best practises for using Instagram Stories? Perhaps it’s time to take the Stories associated with your brand to the next level. Maybe you think a fresh social networking app should put a spotlight on … Continued

It’s not always easy to keep a small company afloat. If you’re constantly intervening in every aspect of operation, focusing on your social media profile might not be your top priority. Since social media isn’t going away anytime soon, including … Continued

People today prefer watching videos to any other kind of media. Wyzowl reports that 86 percent of companies use video marketing. More than nine in ten marketers consider video marketing as either very important or very significant to their overall … Continued

The influencer marketing sector is expected to grow from its current $8 billion in 2019 to a potential $15 billion by 2023, as reported by Business Insider Intelligence. Moreover, the future marketing environment will likely be characterized as “the era … Continued