Did you realise that there are over 4.2 billion active users on social media? That’s an average 15.5 individuals signing up on social media per second! And these individuals spend an average of 2 hours and 25 minutes on various social media platforms every day. These 2.5 hours give a valuable opportunity to build your business on social media.
Utilizing social media for business enables you to:
- Adopt a ubiquitous strategy to generate a great brand awareness
- Generate more website visitors and build customer connections
- Generate more sales
- Consequently, if your business is not on social media, you are missing out on great value – a bigger market reach, new consumers, audience interaction opportunities, or important insights into your brand. Consequently, social media marketing plays a vital role in developing a profitable and results-driven online business.
In this book, you will discover how to leverage social media for business and develop a strong brand authority.
1. Select the Appropriate Social Media Platform
To be successful on social media, it is vital to understand that not all networks are created equally. Each platform has its benefits & drawbacks, and serves it own function for social media marketing. The choice of social media platforms should be dependent on your target demographic and industry.
For small businesses, three widely-used and profitable platforms are Facebook, LinkedIn, and Instagram.
Facebook: With over 89 billion active monthly users as of 2021, Facebook is the social media giant internationally. It is a wonderful technique to interact with a vast audience base and local communities, engage with them meaningfully, and attract more followers. Publishing relevant, engaging and meaningful Facebook material may be a terrific method to promote business on social media, spread the word, and establish your business profile.
LinkedIn: From a business aspect, LinkedIn is the ideal social media tool for networking and growing your brand reputation. Use this platform to discuss interesting thoughts, professional recommendations, or anything that would excite your readers.
Instagram: If your target demographic largely incorporates Gen Z or the Centennials, then Instagram is one of the best places to promote your brand. Social media marketing via Instagram will require major concentration on the visual medium, including eye-catchy photographs and videos. This helps develop brand authenticity.
2. Know Your Audience
One advantage of using social media for company is the capacity to micro-target the audience base. But, it is vital to identify your target first. Collate your present consumer data and apply analytics to dig further into their social media behaviour for improving business on social media. Utilize referral sites, hashtags, or even social writers relevant to your specialty and find out how your audiences are interacting with your business on the social media.
Once you define your target demographic, build unique buyer personas and target them with individualised brand messages.
3. Know Social Media Best Practices
Conducting business online can be hard and time-consuming. It isn’t only about choosing the best social media platforms for your business, you need to discover the best practises that will make your approach successful. Each social media network has its own set of rules and algorithms that allow you to interact with your audience. And to implement these techniques, watch what the competition are doing. Give time to know the market in-depth.
4. Engage Your Consumers Meaningfully
Gone are the days when firms were focused on establishing their audience base. With quick changes in how social media operates, it isn’t just about getting people to like your brand — it is about having people to adore your brand. To company on social media, this can be achieved only through high levels of audience involvement.
There are various ways you can achieve this. Live events, giveaways, love audio talks, or even bringing your followers off the social media and onto your email list or DM groups — alternatives are numerous. This helps develop a personal and true relationship with your target audience and communities.
With substantial shifts in how customers engage with companies today, it has become more crucial than ever to build your business. Working with a skilled SEO company will assist you understand how to leverage social media for business.