Everything You Need To Know: Reels Analytics

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Whether you find them helpful or not, analytics are a crucial aspect of any Instagram marketing strategy. And analytics are a total game-changer for Reels. 

It’s no secret that Instagram has spent the better part of the last year trying to replicate TikTok’s popularity. Get a handle on how well your Reels are doing and determine whether or not your video material has viral potential right now. 

Analytics in Reels? What are they?

New and enhanced statistics for Instagram Reels and Instagram Live were scheduled for release in May 2021. This is a continuation of their mission to assist local companies by providing industry specialists with resources to analyse and improve their Instagram presence.

Simply said, Reels analytics are the numbers you need to check out to get a handle on how well your Reels are doing. Information about your Reels’ performance as of late is crucial for setting realistic goals. The real value of Reels analytics, however, comes from the insights they provide for shaping future content strategy.

Analytical metrics for reels

If you don’t have a way to measure your progress, your objective is simply a desire. However, what specific indicators should be prioritized, and what specific figures best represent Reels success? As a marketer, you should be able to create a story with your figures that demonstrates the value you’re providing to your customer.

You should keep an eye on the following Reels metrics:

  • How many Instagram accounts, including followers and non-followers, were exposed to your Reel at least once.
  • Plays: The total number of times your Reel has started playing following an impression. Video sessions with 1 ms or more of playback time are considered a play, but replays are not. This may exceed the total number of accounts, as some users may see your Reel many times.
  • Favorites: The total number of Reel favourites.
  • How many times your Reel was shared (either directly with another user or on their Story) is shown by the Shares metric.
  • The amount of feedback your Reel has gotten from viewers.
  • The number of times your Reel has been saved as a bookmark.
  • Engagement Metrics on Your Reel: Total number of likes, saves, comments, and shares minus the total amount of dislikes, unsaves, and deleted comments.

Analytics for Instagram Reels: A Practical Guide

You know what Instagram Reels are, now it’s time to learn why they exist. What are the benefits of using Instagram Reels statistics, and how can you put them to use in your own content creation? 

Here’s how to put what you’ve learned from Reels to good use:

Look around at the other options

Whether you’re just getting started with Instagram Reels or have been using them for years, the greatest way to improve is to study the work of others. 

Popular music and filmmaking genres are major influences on reels. And you could miss them entirely if you do.

Take some time each week or month to explore the Reels section and get inspired by what other people in your field are creating. You won’t have access to your rivals’ data, but you may still gauge success based on metrics like likes, comments, and video views. You can save the articles that inspire you the most this way.

Try several different kinds of reels

One company’s clientele may not be a good proxy for another’s. Each of your clients is different, and so is the best approach of delivering information to them. 

Perhaps viral videos that use the latest trends in comedy are popular with your audience. Or perhaps they are more invested in lengthier forms of instruction, such as tutorials. To provide your readers more of what they want, analyse their behaviour and make any required adjustments to the content distribution strategy.

Experiment with various Reel sizes

Instagram has added support for 90-second long Reels. What is our recommendation? Experiment with different durations to determine what works best for your audience.

Take into account concrete indicators, such as the time on your watch. Shorter pieces of writing can be just as interesting. However, you may discover that additional time is required to convey your point effectively in a video format. Your videos may be too long if viewers are leaving before the end. See how your audience reacts to different Reel lengths.

Put various sounds through your Reels’ paces

Reels Insights allows you to experiment with various audio settings to discover whether certain videos play better than others. 

Instagram has just added many ways to include sound in Reels. In the Reels editor, you may do the following:

  • Keep the sound track for your video as is. 
  • Put to use a speech-generating machine
  • Make some narrations.

Insert an existing audio file from your Instagram archive. This may be anything from songs to YouTube videos.
It’s the most exciting to listen to popular audio clips that have practical applications in your field. Your video will be automatically associated with the audio’s page, improving your visibility.

Should I use a hashtag here?
When it comes to incorporating hashtags into your Reels, your analytics data is your finest resource. A recent feed post from the official Instagram @creators account recommended using only 3-5 hashtags per post, despite the fact that Reels can accommodate up to 30.

Experiment with different hash tags and see what the data says. Throw in a few reels with 3-10 spins and some with 3-5. 

Hashtags may be one reason why one Reel does better than another in terms of metrics like reach, which are only one indicator of success.

Correct timing is crucial

You can find out when your Instagram followers are the most active by visiting the Insights section of your account’s dashboard. You may use this information to determine the optimal time of day and week to publish your Reels for maximum exposure and interaction.

Change up when you post and keep an eye on the stats to find what works best.