The data doesn’t lie. If you’re looking to up your marketing game, here are 30 mind-blowing truths regarding the impact of social media.
Everyone today utilises social media sites like Facebook, Instagram, Twitter, Snapchat, TikTok, and Pinterest to keep in touch with family and friends, discuss topics of interest, and learn about current events.
Once a relatively little part of advertising, social media has grown to become an integral one in recent years. Almost any modern advertising strategy will include some form of social media material.
It’s no surprise that advertisers are making use of these platforms to broaden their reach and boost revenue.
Here are some facts about social media marketing that may alter your perception of these channels and their ability to reach your target audience if you’re a business owner or marketer wanting to increase your company’s online presence.
Data on the Widespread Adoption of Social Networking Sites
As a group, we like giving to others. There are 8.6 social media accounts per internet user.
Second, the majority of individuals (72%) are now active on at least one social media platform.
Third, millennials and Gen Zers were the earliest users of social media. More people between the ages of 50 and 64 use Facebook than those between the ages of 18 and 29.
Proof that humans are a visually-oriented species: 4. More than 3.2 billion photographs and 720,00 hours of video are exchanged every day on social media nowadays.
Among Facebook and WhatsApp users in the US, 59% and 53% respectively regularly share content.
Six, the average time people throughout the world spend using social media each day is 145 minutes.
Statistics for Social Media Ads
Ten million businesses will have advertised on Facebook by the end of the third quarter of 2020. When compared to the 7 million advertisers in the first quarter of 2017, this is a massive rise.
Reasonable, as the vast majority of marketers (73%) say that social media marketing has been either “somewhat effective” or “very effective” for their company.
Nine percent of business-to-business marketers say they have seen positive outcomes from advertising on social media, trailing only paid search (33 percent).
U.S. spending on social media advertising reached $40.3 billion in 2020.
Dentsu predicts a 10.1% YoY increase in worldwide digital ad spending, mostly due to an 18% increase in social media.
Amazing Instagram Information That Few People Know
Twelfth, Instagram reveals Half of Instagram users say that brand awareness is increased when they see adverts.
More than 200 million commercial Instagram profiles already exist. 13. It’s the ideal social network for visibility and interaction for businesses of all sizes, from boutiques like Fashion Nova (20 million followers) to corporate behemoths like Nike (90 million followers).
Fifteen percent of businesses utilise Instagram Stories or influencer marketing, with 500,000 Instagram-only influencers believed to be active.
using average, Instagram users spend half an hour every day using the app. This level of engagement with a brand’s social media accounts is the stuff of marketers’ dreams.
Adore Me, a fashion business, did quite well with an Instagram and Facebook influencer marketing strategy.
Two times as many people clicked on influencer-shared content, 7% more transactions were made, and incremental purchases cost 37% less than with standard creative marketing.
The Influence of YouTube and How to Take Advantage of It in Social Media
In terms of volume, YouTube accounts for more than 25% of all mobile traffic throughout the world.
Given that users of social networking platforms post 500+ hours of content per minute, this comes as no surprise at all. Exactly what advertisers want: a captive audience that can’t tear themselves away from the screen.
It should come as no surprise that these networks also make use of social media such as YouTube.
As of December 2017, there were two billion unique, monthly logged-in users on YouTube. You, like probably everyone else today, are probably on YouTube right now.
Ads on YouTube have helped improve awareness for companies like Nectar. After producing performance-focused video ad content, we saw an increase in brand interest of 382%.
Interesting Data from TikTok’s Social Media Presence
TikTok users in the United States spend an average of 68 minutes per day on the platform, with 50 minutes of the time spent watching 15-second videos set to music. Lip-syncing, dancing, and comedic sketches make up the bulk of the programming. Younger audiences are its primary target.