The application for sharing photographs can be an invaluable resource for increasing the exposure given to your brand. Here are some tips to help you make the most of your presence on Instagram.
Even though new applications are constantly being released, a social media presence on Instagram is still essential for any brand. Some businesses have figured out how to get the most out of the app for sharing photos. Photos of city life and the occasional event are interspersed throughout the product, production, and office pictures on the website for the men’s clothing brand Bonobos. The Edelman public relations business incorporates images of both their clients and workers alongside crisp graphics and inspirational phrases. In most cases, Taco Bell includes a product in each picture, but they do so in a manner that is both cool and humorous.
Here are some suggestions for increasing the visibility of your brand and enhancing the quality of your posts, regardless of the number of followers you now have: 10, 1,000, or 10,000.
Maintain a steady cadence with your postings
If you go more than a few days without posting, you run the risk of being forgotten about by the community. When you get into a routine, it will be simple for you to post images on a more regular basis.
If you want to be noticed, act kind
There are certain people who do not already have an established following. Conduct a search for hashtags that are relevant to the nature of your company. Own a pizza parlour? Look for pictures of pizza on social media and give them “likes” and comments. The fact that you are checking out potential fans increases the likelihood that they will follow you. Putting out a new range of clothing? Compliment another user on her style and taste in clothing. You can never predict the kinds of relationships that will grow. Being sincere and not appearing desperate is the most crucial thing to remember (“Please follow me!!!!” is never a good idea).
Edit your photos in a separate app
Instagram has a wide variety of filters for users to choose from, but there are instances when they can be a little excessive. When it comes to editing, keeping things as simple as possible is better. Try out some of these editing apps: VSCOcam gives you the ability to alter the exposure, contrast, temperature, and other aspects of your photos in addition to giving you control over the intensity of the filter. This one will take a little getting used to, but once you do, it will be wonderful. In Instagram, you are required to crop your images into a square format, however Instasize gives you the option to utilise the full picture. You are able to add clean typography to a photo or stock artwork shot while using Over. You have the option of purchasing additional fonts and artwork. Photo montages can be created with Diptic and Pic Stitch. A suggestion: collages should contain no more than four photographs. In such case, your followers won’t be able to make out what’s going on in the photographs because they would be too small.
Go outside
Whether your company is headquartered in New York City or Billings, Montana, there is little question that the location you choose for operations includes a number of places that are both attractive and interesting. Put it on display! This includes your office, your pets, your coworkers, and any other relevant parties. This will give your feed some much-needed diversity, and it will also help your followers get to know you better.
Engage in friendly conversation with your clients
Do you offer a physical good for purchase? Make a hashtag that your customers can use, and then repost some of their pictures. Host contests. Please address the comments.
Exercise good judgement when using hashtags
Your caption should just include a few, pertinent hashtags at the most. Make a second remark on your own photo and include many hashtags that are relevant to the conversation. It is convenient to keep this list accessible on your phone at all times (for example, in the Notes app on your iPhone).
Fill out your profile
Your profile is vital, even if it seems like stating the obvious right now. Maintain a concise and pleasant tone. Make sure your website is included in the list. This is the sole location that contains a link that may be clicked on.
Monitor the statistics
You can browse for photographs, monitor your own feed, and keep track of your statistics all from the convenience of your own computer by using a service such as Statigram. Examine the data to determine the times of day when your followers are most active and which of your posts are receiving the most positive feedback.
Above all else, make sure you have a plan, but don’t be rigid about it. If something works, keep doing it. If it doesn’t work out, take what you’ve learned from it and go on!